Yah neh this is one of the glorious day to us man, going around in Malls and shopping at ladies shops for nothing feels awesome. Today is a so called National Cleavage day meaning no need to take a peek boys it’s all out in the open check it out while stock last .
National Cleavage Day (abbreviated NCD) is an annual celebration in South Africa held in either March or April and sponsored by the brassiere marketer Wonderbra. National Cleavage Day was started in 2002 and held at the beginning of April every year.Wonderbra together with the Cosmopolitan magazine and 5fm, a SABC radio station mainly based in Johannesburg, sponsored the National Cleavage Day.
National Cleavage Day is being celebrated at office premises, restaurants and bars throughout the nation. Most people polled on the streets during the celebrations in 2002 expressed positive view on this event. During the occasion of the National Cleavage Day in 2002, twenty local girls in Johannesburg and another twenty girls in Cape Town were called in for the purpose of distributing stickers and G-strings to selected female drivers. The celebration of the NCD in 2006 started early in the morning of 7 April when women showing their cleavages in Edgars, Foschini and Truworths at La Lucia Mall, Gateway Shopping Centre and the Pavilion handed out Cosmopolitan magazines free of cost to customers. A competition was organised at the Cafe Vacca Matta called the “Best Cleavage.” Thousands of women in the province of KwaZulu-Natal displayed their cleavages in support of this event. Local manufacturers and retailers of undergarments have joined in support of the celebration of the NCD and it marks some new industry shifts.
In April 2009, references to National Cleavage Day were so popular on Twitter that the term “National Cleavage” was briefly number one on the website’s top ten trend list.